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A s of Friday, October 1, Bally’s Quad Cities in Rock Island, Illinois is officially opening its casino slot machines 24 hours a day, seven days a week, including new slots. “Under our new Bally’s ownership and brand, we are excited to be able to expand our. For more interactive Atlantic City gambling, Bally’s offers live poker games. Whether you’re a novice or an expert, join poker tournaments 7pm daily. Play the most exciting games on the Boardwalk at Bally’s Atlantic City Casino, including games like Baccarat, Spanish 21, Let it Ride, Pai Gow and Craps, to name a few.
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Rhode Island-based Bally’s Corp. is rebranding Casino KC to Bally's Kansas City Casino.
The property-wide rebrand, which Bally's expects to complete during the first half of 2022, will also include new Bally's dice, cards, gaming chips, and table game layouts. It will replace the exterior entrance sign and implement its Bally Rewards players club program, the company announced Monday.
The riverboat casino is located in Kansas City, Missouri. In April, Bally’s announced a $40 million renovation of the casino site off Front Street. It used to be the Isle of Capri casino.
For more information about Bally’s and other casinos, check out this guide to top US Casinos.
Bally's Kansas City Casino will host an official groundbreaking ceremony for the public on Aug. 18, according to a news release. There will be a ceremonial groundbreaking, live entertainment, food samples and presentations by Bally's executives and local officials.
“We are proud to bring the Bally's brand to Kansas City as part of what we believe will be a transformative redevelopment of the property,” George Papanier, president and chief executive officer of Bally's Corp., said in the release. “This represents an exciting time for our customers as we have several new and engaging experiences planned for the property, which will generate additional excitement on the Berkley Riverfront.
“I’d like to thank the state of Missouri for its collaboration throughout this process, and I’d also like to recognize our team members for their contributions to this significant endeavor.”
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Missouri’s 13 commercial casinos posted $155.8 million in adjusted gross revenue in June, a 10.1% drop from May. The casinos are all on riverboats.
Bally’s Kanas City Expansion
The rebrand is part of a $40 million land-based property expansion at the Kansas City site that Bally's recently announced. The project features national restaurant brands, including Sugar Factory and Chickie's & Pete's sports bar, in addition to new amenities and retail offerings located in the pavilion, the release said.
The new Bally Rewards — a four-tiered loyalty card program — launched on Aug. 2. All existing rewards will be transferred to new Bally Rewards cards.
Bally's owns and manages 14 casinos across 10 states, a horse racetrack in Colorado and has access to OSB licenses in 14 states. It also owns Bet.Works, a B2C sports betting platform; Monkey Knife Fight, a daily fantasy sports site; and SportCaller, a B2B free-to-play game provider.
Bally Bet Launches
In June, Bally's Corp. announced it has entered into a multiyear market agreement with Dodge City-based Boot Hill Casino & Resort. Boot Hill would implement the Bally’s mobile sportsbook — Bally Bet — when online sports betting becomes legal in Kansas.
In May, Bally’s launched Bally Bet in Colorado and said it plans to launch the sports betting app in three other markets by the end of the year. Bet.Works has access agreements in Iowa, Indiana and New Jersey. Three casinos in Colorado — Golden Gates Casino, Golden Gulch Casino and Mardi Gras Casino — were rebranded to Bally’s Black Hawk in July.
Upon closing the Tropicana Las Vegas deal in early 2022, as well as completing construction of a land-based casino near State College, Pennsylvania, Bally's will own and manage 16 casinos across 11 states.
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Link copied!WRITTEN BY@loumonacoLou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.... Read MoreBally's Casino Employment Center
Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.... Read MoreARTICLES YOU MAY LIKE
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Bally Rewards
Become a Bally Rewards Member and earn Bally Bucks using your Bally Rewards card while playing any of your favorite slot machines or table games at Bally’s Kansas City — formerly Casino KC. Simply insert your card, play your favorite game and get rewarded!
Become a member today by signing up at the cashier’s cage on the casino floor – it’s easy and free!
Casino KC Officially Rebrands To Bally’s Kansas City Casino Wednesday, August 18, 2021
Bally’s Corporation officially kicked off its rebranding of Casino KC by changing the property’s name to Bally’s Kansas City Casino, replacing the exterior entrance sign, and implementing its all-new Bally Rewards players club program. The property-wide rebrand, which Bally’s expects to complete during the first half of 2022, will also include new Bally’s dice, cards, gaming chips, and table game layouts.
To commemorate the rebrand, Bally’s Kansas City Casino hosted an Official Groundbreaking Ceremony on Wednesday, August 18, 2021. Festivities included a ceremonial groundbreaking, live entertainment, food samples, presentations by Bally’s executives, and speeches by local officials. The event was open to the public.
George Papanier, President and Chief Executive Officer of Bally’s Corporation, said, “We are proud to bring the Bally’s brand to Kansas City as part of what we believe will be a transformative redevelopment of the property. This represents an exciting time for our customers as we have several new and engaging experiences planned for the property, which will generate additional excitement on the Berkley Riverfront. I’d like to thank the State of Missouri for its collaboration throughout this process, and I’d also like to recognize our team members for their contributions to this significant endeavor.”
The rebrand complements Bally’s Corporation’s recently announced $40 million land-based property expansion that will feature national restaurant brands, including Sugar® Factory and Chickie’s & Pete’s sports bar, in addition to new amenities and retail offerings located in the pavilion.
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